Our Ambassadors

Mike Bester

Meet ‍Michael Bester, otherwise known as the "unlikely Kenyan". Mike earned this title after putting on excellent performances both on-road and off-road. He's well-liked and respected for being an absolute gentleman. When you see him on the road or on a trail he'll pass you with a smile as he politely asks to pass on your right. His diligence both in his work and home life, as well as his love for the outdoors, makes him the perfect ambassador for Belisimo Active. Mike's wife Bianca, who bakes with even more flair than with which Mike runs, is his biggest fan and supporter.

Mike's most notable achievements include:
  • Completing a full Ironman in 2014
  • Placing 6th overall at the Aspen Marathon in December 2018
  • Winning the Dryland Traverse Solo Men's division in 2017

He's favourite pair of running glasses are the Belisimo Active - Maco Red. Mike's worn these so consistently while running, that people have started requesting "Mike's glasses" in stores. Give Mike a follow on Instagram on @mikerunningbester


Craig Le Roux

Meet Craig Le Roux. The fisherman who is better known as "BoomBoom" for his crazy ability to hit a golf ball like former Pakistani cricketer Shahid Afridi's 6's.

Craig is greatly respected in the fishing community for his amazing fishing skills. He enjoys all the variations of fishing - rock and surf, estuary and offshore with lures. He spends most of his time trying to catch beautiful Yellowtail and Cob, but never stops trying to improve his techniques or his ability to catch the fish he loves. Craig is more than a fisherman and golfer though. He also represented his province in hockey and bodyboarding during his school career. As a true South African, BoomBoom is married with two kids and loves living an active life under the African sun. When not being active, you'll find him on the other end of a braai grid. BoomBoom enjoys a range of Belisimo Active Sunglasses while fishing. He moves between our Active and Lifestyle range but found that the Sport range blocks out a lot more light, which we all know is better when looking for that catch.

Give BoomBoom a follow on Insta @boomboomsa if you're looking to keep an eye on his fishing or if you're just looking for some entertainment.


Jacques van Eck

Meet Jacques, usually referred to as “that ninja guy” by anyone who has trained with him. Jacques is an expert self-defense and tactical instructor. He has trained in Israel with Krav Maga Global to become a G2 level instructor as well as being a fully trained firearms instructor with International Firearm Training Academy (ITA) and the South African Professional Firearm Trainers Council (PFTC). When he’s not training others, he can be found on the shooting range honing his skills or participating in local sports shooting competitions.

Jacques’ favourite place is in the bush and the great outdoors. In his free time he can be found strolling on the beach with his wife or enjoying the simple life on his farm. Let’s just say if you left him in the middle of nowhere with just a knife, he would be totally happy.

Whether he’s on the range shooting or instructing a hand-to-hand combat course, Jacques is rocking his Marques Blue sunglasses to give him clear vision even when he is transitioning between sun and shade! On his days off he wears the timelessly stylish Roxy.

You can check out his ninja skills on http://instagram.com/kravmagasouthafrica or http://facebook.com/vngrdkravmaga